MOBILEGEDDON – sounds kind of ominous doesn’t it? For people who have a website that isn’t mobile compatible and who are concerned about their Google search ranking – it can be ominous.
What is Mobilegeddon
In case you haven’t heard about Mobilegeddon – let me explain what’s happening. Effective April 21st, 2015, there is a big change coming from Google. For once – they gave us warning this change is coming. Simply stated, if your website isn’t mobile compatible, Google will automatically drop your rank in their search engine. That means it will be harder for people to find your website – and to find out about you.
There is a common misconception that if you check your website on your smartphone and you can see the entire site really small, then you’re good to go. That is not the way Google wants your site to look and that is an indicator that your site is NOT mobile compatible. This is an example of a site that is not mobile compatible or responsive.
Responsive means that your website is built so that it “responds” to the type of device a person is using to view it. So, the website knows if your visitor is using a PC, a laptop, a smartphone, a tablet or some other device. Each of these and all the different size screens, will make your website content look different. Mobile compatible and responsive websites help us maintain consistency for our visitors.
The next image is how the same site looks when it is responsive and mobile compatible – you may not like the appearance, but it makes it much easier and more convenient for your website visitors to read your content and that’s our goal isn’t it?
This is the easiest way to verify how Google “sees” your site. Simple click this link https://www.google.com/webmasters/tools/mobile-friendly/ and enter your domain name in the box, then click Analyze. It only takes a minute or two and it will say if your site is mobile friendly.
If you have questions or find your website isn’t ready for Mobilegeddon – feel free to contact me at firstname.lastname@example.org.