Tips to Optimize Your YouTube Channel

Video is becoming more and more popular with online marketers. There are a number of really good reasons for that – and that is one of the reasons why we offer create promotional videos. If you are going to have promotional videos – you need a YouTube channel. But with the millions of YouTube channels, how can you stand out from the crowd?

I found a great article that was written for musicians – but the tips will work for other businesses and services. I’ll share some highlights below and at the bottom of this post, click the link to read the full article.

25 ways to optimize your YouTube channel


1. Choose your channel name 

4. Write a channel description 

5. Add website and social media links to the About tab 

8. Select or upload a channel trailer 

10. Customize your channel URL

YouTube channel advanced features

11. Verify your YouTube channel 

15. Grow your fanbase with Channel Ad, aka Fan Finder 

18. Add keywords for your channel 

21. Include your Google Analytics property tracking ID 

25. Create your own compelling video thumbnail

MOBILEGEDDON – Is Your Website Ready for Google’s Big Change

MOBILEGEDDON – sounds kind of ominous doesn’t it? For people who have a website that isn’t mobile compatible and who are concerned about their Google search ranking – it can be ominous.

What is Mobilegeddon

In case you haven’t heard about Mobilegeddon – let me explain what’s happening. Effective April 21st, 2015, there is a big change coming from Google. For once – they gave us warning this change is coming. Simply stated, if your website isn’t mobile compatible, Google will automatically drop your rank in their search engine. That means it will be harder for people to find your website – and to find out about you.

There is a common misconception that if you check your website on your smartphone and you can see the entire site really small, then you’re good to go. That is not the way Google wants your site to look and that is an indicator that your site is NOT mobile compatible. This is an example of a site that is not mobile compatible or responsive.

Responsive means that your website is built so that it “responds” to the type of device a person is using to view it. So, the website knows if your visitor is using a PC, a laptop, a smartphone, a tablet or some other device. Each of these and all the different size screens, will make your website content look different. Mobile compatible and responsive websites help us maintain consistency for our visitors.

The next image is how the same site looks when it is responsive and mobile compatible – you may not like the appearance, but it makes it much easier and more convenient for your website visitors to read your content and that’s our goal isn’t it?

This is the easiest way to verify how Google “sees” your site. Simple click this link and enter your domain name in the box, then click Analyze. It only takes a minute or two and it will say if your site is mobile friendly.

If you have questions or find your website isn’t ready for Mobilegeddon – feel free to contact me at


Types of Explainer Videos

Explainer videos are a pretty broad category of promotional videos. This is a basic description of an explainer promotional video –

An explainer video is usually a 1-2 minute video used to introduce a new product or company, and it should answer a few fundamental questions. It explains what problem the product is trying to solve, and why the viewer should want to use this. It is similar to a 30 second elevator pitch, but with visuals, and a more casual, fun vibe. Sometimes, these videos are even distributed before the product is fully formed.  It is used to pique the viewer’s interest, and be informative and clear without taking up too much time. –

These are the main types of explainer promotional videos – we create each of these types of videos and would be happy to speak with you about creating these for you.  Keep in mind that promotional videos can be a great way to boost your search engine rank and visibility. Contact us to find out more.


Feel free to contact us to discuss promotional videos for you and your company.

Image from –

Turn Off YouTube Auto Play After Your Video Plays

Have you noticed that YouTube now auto plays a “related” video after the video you chose – ends? There is a very easy way to turn that off and I found a video that explains how to do it. I’m curious if we can turn it off in the settings for our videos when we upload them. I doubt it – but never hurts to check it out 🙂  If anyone finds a way to turn off the auto play feature for a follow up video – feel free to share the info in the comment section 🙂

Do You Need an Explainer Video for Your Business

Explainer videos are very popular and we offer a full range of these videos to promote you and your business.

This infographic explains the various types and how effective they are –
<div style=”clear: both;”><a href=””><img title=”The Ultimate Guide to Creating a Killer Explainer Video” src=”; alt=”The Ultimate Guide to Creating a Killer Explainer Video” border=”0″ /></a></div>
<div>Courtesy of: <a href=””>Quick Sprout</a></div>

Do You Need an Explainer Video for Your Business

Explainer videos are very popular and we offer a full range of these videos to promote you and your business. You can contact us for more information on Explainer Videos and to have videos created for you and your business, service and/or products.

This infographic explains the various types and how effective they are –


2015’s Guide To Master Competition Analysis from Source Wave

I’ve learned a lot about SEO, choosing the best niches and much more from the Source Wave website. They offer so much free information that’s really good – its amazing. If you haven’t checked out their site or any of Becker’s videos, you should definitely check them out. This is the home page for their website and this is the latest video —

10 Ways to Create an Effective Website

Creating a dynamic and effective website is harder than many people think. I’ve talked to people who think a website that attracts the search engines must be ugly — not true. I’ve talked to people who think a website that is attractive to website visitors can’t also attract search engines — not true. Those are just a couple of examples, but there are many more.

Something I discuss with many website owners is that the domain name and the website – is really not about what appeals to you, the business owner. Sure you need to feel good about your website, how it looks, the domain name etc – but it needs to appeal to and reach your propsective customers. I have become a fan of the restaurant makeover shows lately – Restaurant Impossible, Kitchen Nightmares and Bar Rescue. This is a topic these hosts deal with too – in every episode they explain to the business owner that their restaurant or bar must appeal to their target audience and they must figure out who their target audience is – but that’s a great topic for another article. For the better part of 20+ years I worked in businesses that had various problems and part of my job was to reorganize the business to make it function better and to make money. So, I really enjoy these shows and have picked up some interesting ideas.

With a great website – you want/need to appeal to the visitors who come to your site for information. But you also need to appeal to and attract the websites. That part of the process is more complicated and for the most part, 99% of your website visitors will never know what’s been done to work with Google, Bing, Yahoo and the other search engines.

This is a great infographic I saw this morning that lays out 10 of the key elements of a high quality and effective website. And why bother to spend the money to have a website if its not working for you 24/7? Your website IS your online store front – it needs as much attention as your physical business location.

Feel free to share your thoughts below about these elements of a website. I also invite you to contact me if you need a website or need information about how to make your website more effective. We offer a full range of local business promotion services – including local website design.

The 10 Key Elements of a High Quality Website
Courtesy of: Quick Sprout